Privacy Policy

1. Who we are

This website is operated by Kit SEO ("we", "us", "our"), accessible at kit-seo.com. We provide software reviews, SEO guides, and SEO services for small businesses in the USA and Canada.

If you have any questions about this privacy policy, contact us at: hello@kit-seo.com

2. What information we collect

2.1 Information you provide directly

• Contact forms: When you fill out our contact or audit request form, we collect your name, email address, website URL, and any message you provide.
• Email subscriptions: If you subscribe to our newsletter or download a resource, we collect your email address.
• Comments: If you leave a comment on our blog, we collect your name, email, and the content of your comment.

2.2 Information collected automatically

• Analytics data: We use Google Analytics to collect anonymised data about how visitors use our website — including pages visited, time on site, device type, and general geographic location (country/city level). This data does not identify you personally.
• Cookies: Our website uses cookies. See Section 4 for full details.
• Server logs: Our web hosting provider automatically logs IP addresses, browser types, referring URLs, and page requests as part of normal server operation.

2.3 Free tools (Online Notepad and SEO tools)

Our free SEO tools on the Free Resources page operate entirely in your browser. Any notes saved in the Online Notepad are stored in your browser's local storage only — they are never transmitted to our servers and we cannot access them.

3. How we use your information

We use the information we collect for the following purposes:

• To respond to your enquiries and audit requests
• To send you newsletters or updates you have subscribed to
• To improve our website content and user experience using analytics data
• To process any service agreements or payments
• To comply with our legal obligations

We do not use your personal information for automated decision-making or profiling.

4. Affiliate links and advertising

Kit SEO participates in affiliate marketing programs. Some links on this website are affiliate links — meaning we may earn a commission if you click through and make a purchase or sign up for a service. This comes at no additional cost to you.

Affiliate relationships do not influence our editorial recommendations. We only recommend tools and services we believe are genuinely useful for small businesses. See our full Disclaimer for more details.

We do not display third-party banner advertisements or allow advertisers to pay to influence our content recommendations.

5. Cookies

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

• Essential cookies: Required for the website to function correctly (e.g. WordPress session cookies, security tokens). You cannot opt out of these.
• Analytics cookies: Google Analytics sets cookies to help us understand how visitors use our site. These are anonymised and do not identify you personally. You can opt out via Google Analytics Opt-out.
• Functional cookies: If you leave a comment or log in, WordPress sets cookies to remember your preferences.

You can control cookies through your browser settings. Note that disabling cookies may affect how some parts of the website function.

6. Third-party services

We use the following third-party services that may process your data:

• Google Analytics — website analytics (Privacy Policy)
• Google Fonts — font delivery (loaded from Google servers)
• WordPress.com / Automattic — website platform and hosting
• Email service provider — for newsletter delivery (if applicable)

Each third party has its own privacy policy. We recommend reviewing their policies if you have concerns about how they handle your data.

7. Data retention

We retain personal data for as long as necessary to fulfil the purpose for which it was collected:

• Contact form submissions: Up to 3 years or until you request deletion
• Newsletter subscriptions: Until you unsubscribe
• Analytics data: 26 months (Google Analytics default)
• Server logs: Up to 90 days

8. Your rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you
• Right to correction: Request that inaccurate data be corrected
• Right to deletion: Request that your data be deleted ("right to be forgotten")
• Right to object: Object to how we use your data in certain circumstances
• Right to portability: Request your data in a portable format
• Right to withdraw consent: Withdraw any consent you have given at any time

To exercise any of these rights, contact us at hello@kit-seo.com. We will respond within 30 days.

9. Canadian users — CASL compliance

We comply with Canada's Anti-Spam Legislation (CASL). We will only send you commercial electronic messages if you have given express or implied consent. Every commercial email we send includes a clear and easy way to unsubscribe. We honour all unsubscribe requests within 10 business days.

10. US users — California privacy rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA). We do not sell personal information to third parties. If you are a California resident and wish to exercise your rights under the CCPA, contact us at hello@kit-seo.com.

11. Children's privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

12. Data security

We take reasonable precautions to protect your personal information from unauthorised access, disclosure, alteration, or destruction. Our website uses HTTPS encryption for all data transmission. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

13. Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.